top of page


Welcome to Prime Apparel Australia, where sports and streetwear meet to create a unique and inspiring fashion experience. Our brand is all about empowering our customers to unleash their prime, to push themselves beyond their limits and achieve their goals, both on and off the field.

At Prime Apparel Australia, we believe that fashion and fitness go hand in hand. We strive to create high-quality, stylish clothing that allows you to look and feel your best, no matter what you're doing. Our collections are designed to seamlessly blend sportswear and streetwear, giving you the best of both worlds.

We are passionate about creativity, and we believe that everyone has the potential to be a trendsetter. Whether you're an athlete, an artist, or simply someone who loves to express themselves through fashion, we want to help you Unleash Your Prime and achieve your dreams.

Our slogan, "unleash your prime," embodies our brand's core values. It's a call to action, an invitation to step out of your comfort zone and push yourself to be the best you can be. It's about putting in the effort, even when the going gets tough, and refusing to settle for anything less than your ultimate best.

So whether you're hitting the gym, hitting the streets, or just hitting your goals, Prime Apparel Australia is here to help you Unleash Your Prime and achieve your full potential. Join the movement today and discover what it truly means to be unstoppable.

bottom of page